Online Shop Privacy Policy

4WL SP. Z O.O.

We have created this privacy policy for visitors of the https:// 4watchlovers.com website (hereinafter referred to as the “ Website”), i.e. 4WL SP. Z O.O. shop (hereinafter referred to as the “Shop”).

The Controller of your personal data in connection with the use of the Shop is: 4WL SP. Z O.O. with its registered office at: Aleja Jana Pawła II 27, 00-867 Warszawa, Poland, entered into the Register of Entrepreneurs of the National Court Register under the KRS number: 0000999858, NIP (Tax ID): 7591756554.

In all matters related to the processing of personal data, you can contact us at the following e-mail address: shop@4watchlovers.com. It is also possible to contact us in writing at the registered office address specified above.

We have divided this document into two parts to make it easier to understand:

      1. Cookies and other technologies

      2. Other purposes of the processing of personal data of users of the Shop

If you have little time, click on the link concerning the part that you are most interested in. If you have more time, we encourage you to read the entire text.

I. COOKIES AND OTHER TECHNOLOGIES

We use cookies and other similar mechanisms to know how users use our Website and for marketing purposes, including to display advertisements in other places on the Internet.

      # What are cookies?

Cookies are small text files saved by the website on your computer, phone or other device on which you browse our website. A cookie contains data on your use of this website.

Some cookies are necessary for the operation of our Shop and cannot be disabled.

In other cases, at the first visit to our Website, we kindly ask you to consent to the installation of cookies. We do not use any advertising or analytical cookies (or any other than necessary) without your consent.

      # What cookies do we use?

1. Necessary cookies

• These cookies are used for the correct operation of the website. You cannot disable them because, after doing so, our website will simply not work properly.
• In this respect, we use tools that store your privacy settings. It shows your consent or lack of your consent to start certain types of cookies on our website.
• Other necessary cookies on our Website are used to properly operate and manage it, for instance to introduce changes on the website and to activate tracking tools to which you agree.

2. Statistical analyses of our Website

• We use tools to collect analytical data, thanks to which we can understand how users use our Website. The data we receive from these tools do not give us information about a specific person that can be identified with their first and last name, but allow us to register various aspects of using the Website by a given user. We can aggregate and analyse these data in a statistical manner and then use them to make decisions about changes in our Shop and/or the way we handle advertising and marketing communications.
• The list of analytical tools used by us on the Website together with an explanation: (i) who is the tool provider, (ii) what exactly it does, (iii) what data are collected as part of a given tool, can be found in Appendix 1 to this policy, as well as in the cookie management panel, to which the link can be found in the footer of our Website.

3. Advertising cookies

• We use advertising tools which enable us to display our advertisements on other websites visited by you, including social media (targeted advertisements), measure the effectiveness of our advertising campaigns, as well as adjust the content of our communications addressed to you to the information we have.
• We make it possible on our Website to subscribe to our newsletter. Therefore, cookies are used to put on our Website the subscription form and measure the effectiveness of entries in this form. Modern e-mail marketing systems provide us with the possibility of combining analytical data from e-mail campaigns with analytical data from the Shop. We may use these data to optimise the content of the messages sent to the newsletter subscribers.
• The list of advertising tools used by us on the Website together with an explanation: (i) who is the tool provider, (ii) what a given tool specifically does, can be found in Appendix 1 to this policy, as well as in the cookie consent management panel to which the link is available in the footer of our Website.

4. Functional cookies

• Some cookies on our website are used to launch an additional tool on the Shop’s website, such as a chat, product feedback module and/or rating, the possibility to recommend a product to a friend, the possibility of displaying products recently viewed in our Shop, etc.
• The list of functional tools used by us on the Website together with an explanation as to what they exactly do can be found in the cookie consent management panel to which the link is available in the footer of our Website.

5. Plug-ins and links to social media

• Our Website features links to our social media profiles: Facebook / Instagram / TikTok. If you visit our profile on a particular platform, the owner of that platform will be informed – as is the case when users navigate from any other website to another website – that you have accessed those sites from our Shop.
• You can find details of the data processing by these social networks on the websites of these platforms:

• Facebook and Instagram – https://www.facebook.com/privacy/center/
• TikTok – https://www.tiktok.com/legal/page/eea/privacy-policy/pl-PL

• Our Shop features social media plug-ins which make it possible, for example, to share a product from our Store on your profile / like our product on Facebook, save an image from our Website in your Pinterest account. Using such plug-ins involves transferring information from cookies to the owners of these platforms:

• the provider of the platform will be informed that your browser displays our website, even if you are not logged in a given social media service, or even if you have not signed up;
• if you have logged in to one of the above-mentioned social media platforms before the visit to our Shop, the owner of the platform is able to directly assign a visit to our Website to your profile on a given platform.

• If you do not want social media platforms to assign the data collected during the visit to our website to your social media profile, will log out of these social media platforms before visiting our Website. You can also make it impossible to load on our Website the social media plug-ins by selecting appropriate settings in the “Manage cookies” tab in the footer of our Shop.

      # Legal issues related to cookies

The legal basis for using the necessary cookies by the Shop (indicated in the “What cookies do we use?” section) is our legitimate interest, i.e. the right to maintain the Website supporting our business, and the need to preserve its security.

The legal basis for the use of other cookies by us is your consent.

In connection with the processing of your personal data by us by means of cookies, at any time you are entitled to the rights referred to below.

The use of cookies, in particular for advertising purposes, may involve the so-called profiling. This means that we or marketing companies whose services we use can create a user profile on the basis of collected information (e.g. e-mail address, order history, type of device, applied technology, frequency of visits) and on this basis formulate purchasing forecasts for the future. This allows us to decide what content (including advertisements) can be displayed on our website and other websites.

      # How long will cookies remain on the user’s device?

Depending on whether these are “permanent” or “session” files. Session cookies, i.e. information necessary to ensure that the functionalities of the browser work properly, expire after the end of the session of the user, i.e. each time when you close our Website. Permanent cookies that make it easier to use the website (e.g. remember the selected resolution, content layout, user preferences, recently viewed products) will be stored by the browser for longer and will remain there until the expiry date, unless you remove them earlier using the settings in the browser menu.

Third party cookies (i.e. analytical, advertising and social media) are subject to their own privacy policy, to which we provide links in this policy.

II. Other purposes of processing personal data of users of the Shop

      # What data do we process and for what purposes?

Apart from the cookies described above, we process the following data for the following purposes related to the functioning of the Shop:

Providing the above data by you is not mandatory but it is necessary to execute your order, issue an invoice, notify you about the order status, respond to your inquiry or complaint, etc.

      # How long do we process data?

Your data related to placing an order in the Shop is processed as long as necessary for the execution of the order, as well as in accordance with accounting and tax regulations.

In addition, we process the data for the time necessary to achieve the objectives listed above in the table (and therefore until our legal interest, enabling us the processing, ceases or until you object to the processing, possibly until you withdraw your marketing consent - if you have provided us with such consent). Further processing is possible only if the legal obligation is imposed on us as a controller (in particular tax purposes) and possibly for archiving purposes in order to secure ourselves against possible claims (until the limitation period for such claims).

      # To whom do we transfer your data?

In our business, we use the services of other companies, which is why your data may be entrusted by us to: a company that provides us with software to operate the Shop, the accounting firm, the hosting provider for our Website, the hosting provider for our e-mail, other companies whose marketing services and tools we use. Your data is also transferred to courier companies and possible payment intermediaries in order to execute your order, where these companies are separate personal data controllers.

For the purposes of marketing activities described above in the “Cookies” section, we use the services provided by entities with its registered office in the USA (Google, Facebook). Therefore, personal data may be transferred to third countries which are not members of the European Union. The appropriate level of protection of your data is ensured by the Data Privacy Framework program, which you can read here.

     # Your rights in relation to data processing

We undertake to respect the confidentiality of your personal data and to guarantee you the possibility of exercising your rights. You can exercise your rights without incurring any costs by sending us an e-mail or contacting us otherwise.

Remember that in connection with the processing of your data you have the right to:

• request access to your data that we hold;
• rectify your data;
• delete your data if they are no longer necessary for the purposes for which they were processed, or we do not have any other legal basis for their processing;
• withdraw your consent to the processing of your personal data if you have expressed such consent;
• object to the processing of your data if we process them on the basis of legitimate interests;
• restrict data processing;
• lodge a complaint with the President of the Personal Data Protection Office if you believe that your data are processed by us unlawfully.

     # Additional information for newsletter subscribers

If you subscribe to our newsletter, we will send you marketing information about our products and/or services, e.g. new products in our portfolio, promotions or special offers.

You can cancel the subscription at any time by clicking on the link in each newsletter or simply sending the message to us.

The modern e-mail marketing system allows us to analyse the actions of the recipients, i.e. it gives us information whether you have opened a given message. We analyse such information in order to better adjust the content of the newsletter and notifications to your interests and send you personalised messages (profiling). You can object to such processing of your data at any time. If the subscriber is not active for 18 months, we may stop sending the newsletter. In this case, we will remove you from the list of our subscribers (with additional notification).

Your data are not used by us to make decisions based on automated data processing which could affect your legal situation or cause other similar effects for you.

APPENDIX 1 TO THE PRIVACY POLICY OF 4WL SP. Z O.O. SHOP – A LIST OF ADVERTISING AND ANALYTICAL TOOLS USING COOKIES

ANALYTICAL COOKIES:

1. We use Google Analytics

• Information that Google Analytics collects about users, e.g. how many times a user visits the website; which sub-pages are visited; date of the first and last visit; the visit duration; the website from which the user has entered the website (source); the browser used by the user; the link that has been clicked; the place in the world from which the user gets access, anonymised (short) IP address, etc.
• Google assigns to individual users their own ID (so-called Google ID) and gathers on its servers data obtained from cookies from various websites. We – as the owner of the Website – may receive reports from Google (statistics) related only to traffic on our Website. These reports include, of course, only the people who have agreed on our Website to record their visits by Google Analytics.
• You can find further details about Google Analytics functioning here and here.
• You can also permanently prevent Google Analytics from recording information from your browser using a special plug-in located here.

2. Cookies of the provider of software for our Store

• The software provider, thanks to which our Shop operates, i.e. the owner of the shoper.pl platform, places cookies on our Website in order to collect summary information about how customers use online shops (opened sub-pages and time spent on them, displayed products, clicks on the Shop’s website, analytical information about purchases, e.g. conversion ratios).
• These data are used to create collective reports for the owners of e-shops containing general (without personal data) information on what products are of interest to customers of a given shop, the period with increased traffic or sales in shops, etc. Thanks to this, retailers (including us) can improve their shops and optimise the sales processes.
• You can read the full information about this in the Cookie Policy for the visitors of the Shoper shops.
  
  

ADVERTISING COOKIES

1. We use Google Ads and other Google advertising tools

• Google gathers on its servers data obtained from cookies placed on your device. These data are collected on all websites where you have authorised the use of cookies for advertising purposes by Google (including on our Website), as well as from advertisements that you have clicked. Google makes use of this information in order to display advertisements on other websites visited by you. Typically, cookies from Google expire after 3 months.
• We, as advertisers using Google services, do not have access to data from cookies stored on your device, but we can commission advertisements to groups of customers with the features of our choice, e.g. to all those who visited our website (or a specific sub-page) in the last 7 days. For us, these data are only a statistical material and we commission advertisements based on collective criteria (to specified target groups, not to a specific user).
• We can also use (as part of using Google Marketing Platform) tools to measure the effectiveness of advertising campaigns (e.g. how many people have clicked on a given advertisement in a given time).
• You can read more about how Google uses cookies to display advertisements and how you can manage your browser settings with regard to advertisements here and here.

2. Meta conversion pixel (Facebook and Instagram)

• We use the so-called “conversion pixel” (remarketing pixel) from Meta to manage advertisements on Facebook and Instagram.
• If you agree to use this cookie on our Website, then, using this tool, the Meta Platforms get information that you have visited our Website. This information is assigned to your profile on a given platform, if you have it. If you are not a user of these platforms, then the information is assigned to the so-called “Facebook ID” created for you.
• Thanks to this, we can commission advertisements on Facebook and Instagram to those who have already visited our Website or individual sub-pages (remarketing). We then receive from Meta Platforms only statistics on the effectiveness of advertisements (e.g. how many people saw our advertisement, how many people have clicked on it) without reference to specific users.
• If you have an account on Facebook or Instagram, we encourage you to read further information about data protection on these platforms here and here.
• You can read more about the Meta’s remarketing pixel here.

3. LinkedIn conversion pixel

• We use the so-called “LinkedIn conversion pixel” (LinkedIn Insight Tag) to manage advertisements and our communication on LinkedIn.
• If you agree to use this cookie on our Website, then, using this tool, LinkedIn gets information that you have visited our Website. This information is assigned to your profile on this platform, if you have it. If you are not a user of this platform, then the information is assigned to the so-called “LinkedIn ID” created for you.
• Thanks to this, we can commission on LinkedIn advertisements to those who have already visited our Website or individual sub-pages (remarketing), we measure the conversion of our advertisements on LinkedIn, and we adjust our communication on this portal to the general profile of users of our Shop.
• If you have an account in LinkedIn, we encourage you to read further information on personal data protection on this platform here. You can read more about LinkedIn Insight Tag here.

4. E-mail marketing

• We use the tools provided to us by an external company for the purposes of the newsletter.
• The e-mail marketing system puts on our Website cookies used to display subscription forms and to measure the effectiveness of these forms (conversion ratio).